Selfridges store, which has been voted as the best department store in the world, has decided to partner with Nigerian designers. At the just concluded Lagos fashion week, representatives of the store were present on a search for fashion and accessories designers with distinctive creativity.
According to them, this will be achieved through establishing pop-up shops in Selfridges stores from December 2012 through January 2013. This means a few of the designers will have their works retained for continuous patronage in the stores.